Transforming creativity into branded craft
MaraPlayWorld is the central home of everything we create — a connected universe of books, magazines, characters, merch, storytelling, satire, sports consultancy and everything else creatively crafted.
This is where all our worlds meet, grow, and evolve.
Every brand under the MaraPlay umbrella shares one mission: to make storytelling personal, playful, educational and unforgettable. We are also in the business of motivation through our creative platform and have a network to a wider world.
Our active sports consultancy model – although not directly linked to our creative world – offers a bespoke management system funnelled through our global network.
Everything we do here at MaraPlay is connected and branch-branded into a universe of magical enterprise.
Our team have years of print and publishing experience. We have our very own splendid in-house design, editorial and marketing team built for recognition.
Our sports consultancy arm is run by professional experts in the field of professional football, worldwide.
Our publishing platform world
Beyond our flagship worlds, MaraPlayWorld is home to a growing library of original publishing projects — from collector editions to new universes currently in development. From that first initial idea to fully bespoke publishing and printed gems – delivered worldwide. With decades of publishing experience,
MaraPlayWorld publishes stories with purpose — from gripping novels and heartfelt biographies to personalised children’s sports adventures, activity books, and education‑led titles that spark curiosity. Every book we create is built with craft, character, and a clear sense of who it’s for, whether that’s a young reader discovering football magic or an adult diving into a world of imagination or real‑life inspiration.
Our publishing approach blends traditional editorial standards with modern, universe‑driven creativity. We specialise in personalised storytelling, collectible editions, and books that feel alive in the hands of readers. Across fiction, non‑fiction, children’s literature, and interactive formats, MaraPlayWorld is committed to producing work that’s beautifully made, emotionally resonant, and built to last.
Our creative world of everything
MaraPlayWorld is the central home of everything we create — a connected universe of books, characters, merch, and mischief. From heartfelt children’s stories to sharp‑witted satire to football‑fuelled adventures, this is the hub where all our worlds meet.
Merch world
A mesmerising collection of high-quality merchandise across our world of platforms, from the cheeky DAFTY range to our elegant crafts that packs the punches.
MaraPlayWorld merch is built to be more than “stuff” — it’s world‑building you can wear, display, gift, or collect. From personalised sports posters and character‑driven apparel to limited‑run drops, accessories, and universe‑specific collectibles, every item is designed with the same creative intent as our books: to make people feel part of something bigger, funnier, and more imaginative.
Our approach blends high‑quality production with playful storytelling, turning everyday items into pieces of the MaraPlayWorld universes. Whether it’s Dafty satire gear, Maranovo sports identity kits, or Shoogulaboot oddities, our merch is crafted to spark joy, start conversations, and bring our characters and worlds into real life.
Sports world
Our world extends to the football industry where we not only take part in the beautiful creation of biographies; we are connected to a world of football scouting, agents and platforms within the beautiful game. Our MARASPORTS GROUP looks after everything football-related.
MaraSportsGroup operates at the intersection of talent, data, and global opportunity. We support clubs, academies, and players with a full‑spectrum football intelligence system — from scouting and pathway management to market insight, representation, and long‑term development strategy. Our network spans Africa, Eastern Europe, South America, the DACH region, Scandinavia, and the UK & Ireland, giving partners access to emerging talent and trusted on‑the‑ground expertise.
What sets us apart is our commitment to ethical recruitment, transparent communication, and building careers that last. Whether we’re guiding a young player through their first professional steps or helping a club strengthen its squad with precision, MaraSportsGroup delivers clarity, trust, and results. We don’t just move players — we build pathways, relationships, and futures.